The ultimate fate of the Starbucks Breakfast Sandwich CEO Howard Shultz recently announced that Starbucks would begin selling their “short” cups of brewed coffee for $1 a piece, and offering free refills of brewed coffee as a test in Seattle, WA.
Starbucks also announced that breakfast sandwiches were on the way out.
The warm sandwiches “are going to be out by year's end.” In the meantime, they will be “de-emphasized.”
Serving sandwiches got in the way of employees' “ability to make the perfect shot of espresso.” In other words, spending time on sandwiches took away from the focus on coffee.
The sandwiches will be replaced with “a breakfast menu that delivers what our customers are asking for.”
Read more on Starbucks Gossip | Become a FREE member! Become a Save the Breakfast Sandwich member today and show Howard Shultz that there are pleople in this world that still want to see the breakfast sandwich at Starbucks continue to be served. Save the Breakfast Sandwich Around TownCheck out the latest Portfolio magazine article by David Margolick July 2008 Issue - In which he states:
"The company’s Great Satan is the poor breakfast sandwich, which, while it earns handsome profits, embodies Starbucks’ deviation from its core business, besides stinking up the joint and obliterating the heavenly aroma of freshly ground beans. Schultz has ordered it banished." | Newest Members |
